Tuesday, October 23, 2007

Designer Profile: Paul Rand

Paul Rand created some of the most recognizable corporate identities of the 20th century.

Mobil, CBS, IBM, ABC, Cummins Engines, Enron, Yale, UPS

A designer who never stopped trying to do it better, he was actively designing up until his 90's. Perhaps his most important contribution was to sell design to corporate America.

THANK YOU! Paul Rand.

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