Technology, humbug! Blogger just made me re-type everything!
I recently saw this presentation by Paul Bennett, Creative Director at Ideo. The firm behind the revolutionary Treo and Palm Pilot. His concept was simple - "design is in the details", and I agree with him. How many times have I tried to change everything in the quest to innovate, when I only had to change just one detail that would transform the experience into something more compelling. It reminds me of something I've heard about writing good fiction. Imagine a scenario with normal people doing normal things, then make one element fantastic and let everything else react to that difference. Design IS in the details.
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